10 05 18
The Mighty Pen Persuasive Writing

It’s said, “The pen is mightier than the sword.” To be sure, many heroes across the ages have inspired quiet revolutions with little more than words. Countless writers have impacted readers with their gift. Writing is a powerful tool for conveying thoughts, defending ideas, and persuading audience.

What Comprises Persuasive Writing

Persuasive writing is a serious form of writing about a debatable topic. Writing persuasively requires that you have a strong idea for which you are fighting.

Persuasive writing benefits:

  • Lawyers
  • Politicians
  • Activists
  • Researchers

Forms of Persuasive Writing

While you often find persuasive pieces in the editorial sections of newspapers or magazines, they can also take the form of:

  • Essays
  • Research Papers
  • Presentations
  • Speeches

Tips for Persuasive Writing:

  • Choose a Stance – When writing a persuasive piece, make your message clear so readers know the side you’re taking. Flip-flopping your stance create audience mistrust. Choose a side and defend it with well-researched facts.
  • Rely on Facts – Even if you are defending an opinion, it must be an educated one, based on hard truths. Find scientific studies and academic articles to back up your argument.
  • Look for Credible Sources – When choosing facts to support your argument, use credible sources. Quoting paid blogs or outdated research materials will repel those expecting a serious piece of writing. Credible sources of information may include, but are not limited to:
    • Academic journals
    • Official websites of credible institutions
    • Recent peer-reviewed research papers
    • Experts in the field

“Sandwich Techniques”

Psychology suggests that people are more likely to remember beginnings and endings, rather than the middle. This is called the “primacy and recency” effect. The sandwich technique employs this effect. With this approach, strongest arguments are made first and last and less powerful arguments are placed in the middle. This way, you begin and end your piece with strength.

Persuasive writing is a science and an art. It requires both technique and grace to craft a piece that can convince a reader.

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